SEO Tip - Keyword Density

What is Keyword Density? Keyword density is the amount, or percentage, of times that your keyword or keyphrases appear on your webpage.

Rooky copywriters and overaggressive webmasters frequently abuse this part of Search Engine Optimization, or they ignore it all together.

The bottom line: Think Home page and Services page are the most important pages to use your Keywords on. Basically you want these keywords and keyphrases to make up 5% of the total words on the page.

Don’t over do it! You could get de-listed from the search engines.

Definitely use them in your Headlines and sub headlines. They should also be a part of your title if possible and only if appropriate.

Please remember, I only recommend Ethical and Search Engine Approved methods for Optimizing your Website.

Need help? Call me at (847) 483-4995, I offer a Free Consultation and prices that will fit into your businesses online marketing budget.
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SEO Tip - Keywords in Heading

Here is a basic SEO tip to help with your Search Engine Optimization Project.

This might seem obvious, but you would be surprised how many websites do not follow this very basic Optimization practice.

It is very important that your targeted Keyword or Key Phrase is present in the very first heading tag on the page, regardless of its type. If the keyword is also used as a first word, you will raise its prominence.

Syntax: <*h1>Put your keyword in the Heading <*/h1>, <*h3>Keywords here <*/h3>
remove the * for correct syntax.

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SEO Tip – Keywords in your URL

My research into hundreds of Search Engines top-lists show that keyword presence in the URL is crucial for achieving high rankings in the SERP. (SERP = Search Engine Results Page)
Search engines are favorable towards keywords in the URL, however remember to use them sensibly and not to abuse them.

When optimizing a page for a key phrase, separate the keywords in the URL with a hyphen or an underscore, but do not write them in one word. Otherwise, the search engines will understand it as a single word. Yes, it’s true that the search engine result might even highlight part of your one long word as your keyword in Bold, however it still looks at it like one long word.

Here are some examples. Let’s say your targeted key phrase is “dreamweaver templates”
http://kki-templates.com/macromedia-dreamweaver-templates.php

“flash templates”
http://kki-templates.com/macromedia-flash-templates.php

“website design jobs”
http://www.kki-templates.com/website_design_jobs.php

The above example is underlined because it represents a hyperlink, there is an underscore in between the last three words website_design_jobs.php

Of course, it’s always a good idea to have your main key phrase in your original URL.
For example: “fuzzy blue widgets”
fuzzy-blue-widgets.whatever.com

You can always create a directory with your key phrase
fuzzy-blue-widgets.com/blue-widgets/fuzzy.html

For my clients who are very competitive in their search engine placement strategies, it is not uncommon for me to purchase new URL’s specifically targeting their key phrases. Not only does this technique provide a more powerful way to target their key phrases, it also helps create link popularity.

Search Engine Optimization is the single most important factor in driving traffic to your website. For a Free consultation, contact me today Patrick@digitalmediaproduction.com