PPC Tip 1 - Pay Per Click Marketing Tip – Watch your Competition’s Bid

Many small business owners who run their pay-per-click campaigns in-house are paying way too much for their top positions because they are simply not watching their competitor’s current bid. Often, there are huge gaps in the price between owning the top position and your competitors below you. These huge price gaps are needlessly depreciating your marketing budget and affecting your ROI.

Almost all pay-per-click search engines will automatically bid up to your pre-set amount, but none of them will automatically bid you back down. By simply paying attention to your competitors bid below you, and then conveniently adjusting your bid back down, you can save yourself unnecessarily high costs on competitive keywords and phrases. The money you save by reducing these price gaps will cause your marketing budget to stretch much further.

Maybe it’s time to bring in an expert. I offer all of my clients PPC account management services along with their marketing consultations. PPC Management Services start at only $300/month for local targeting with smaller budgets.

Contact me today at 1-847-483-4995, or by email: Patrick@digitalmediaproduction.com

Microsoft To Announce AdWords Competitor

MSN search officially launched in February of 2005, and along with it came Microsoft’s huge multi-million dollar advertising and publicity campaign. There is no doubt that Microsoft plans on taking the search industry by storm, however one piece of the pie has been missing, a non 3rd party advertising center.

Word has it that Microsoft plans on announcing a MSN Search-owned advertising service very soon. From what I have heard, the service will be similar to competing programs from Google Inc. and Yahoo! Inc.