SEO Tip – Keywords in your URL

My research into hundreds of Search Engines top-lists show that keyword presence in the URL is crucial for achieving high rankings in the SERP. (SERP = Search Engine Results Page)
Search engines are favorable towards keywords in the URL, however remember to use them sensibly and not to abuse them.

When optimizing a page for a key phrase, separate the keywords in the URL with a hyphen or an underscore, but do not write them in one word. Otherwise, the search engines will understand it as a single word. Yes, it’s true that the search engine result might even highlight part of your one long word as your keyword in Bold, however it still looks at it like one long word.

Here are some examples. Let’s say your targeted key phrase is “dreamweaver templates”
http://kki-templates.com/macromedia-dreamweaver-templates.php

“flash templates”
http://kki-templates.com/macromedia-flash-templates.php

“website design jobs”
http://www.kki-templates.com/website_design_jobs.php

The above example is underlined because it represents a hyperlink, there is an underscore in between the last three words website_design_jobs.php

Of course, it’s always a good idea to have your main key phrase in your original URL.
For example: “fuzzy blue widgets”
fuzzy-blue-widgets.whatever.com

You can always create a directory with your key phrase
fuzzy-blue-widgets.com/blue-widgets/fuzzy.html

For my clients who are very competitive in their search engine placement strategies, it is not uncommon for me to purchase new URL’s specifically targeting their key phrases. Not only does this technique provide a more powerful way to target their key phrases, it also helps create link popularity.

Search Engine Optimization is the single most important factor in driving traffic to your website. For a Free consultation, contact me today Patrick@digitalmediaproduction.com